Ludoo
A game worth building on
The other way a venture can begin. Merlin was introduced to the game, found it unusually compelling, and wanted to build the digital product.
DOSSIER
- 01Why Merlin wanted to build it
- 02The partnership
- 03The product
- 04Evidence and progress
Not every venture starts with commercial proof. This one started with product conviction. Enthusiasm is not commercial validation: the commercial questions are being worked through as the venture develops.
IN PREPARATION
Market evidence, audience access and the commercial model, once approved for publication.
IN PREPARATION
Partner responsibilities and the division of work approved for publication.
A premium 3D mobile board game for iOS and Android with a shared table mode: one device becomes the communal board, each player's phone a private controller. A playable build exists now: solo against the AI, pass and play, private online, or table mode.
IN PREPARATION
Final app designs and store media, once selected for publication.

In production. No public case study yet. This dossier grows as the product does.
IN PREPARATION
Publishable progress notes are being prepared.
Bring something worth building
No huge audience required. Enough product or market potential to merit serious evaluation is the bar.
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