MERLIN STUDIO
VENTURE DOSSIER

Ludoo

A game worth building on

The other way a venture can begin. Merlin was introduced to the game, found it unusually compelling, and wanted to build the digital product.

DOSSIER

  1. 01Why Merlin wanted to build it
  2. 02The partnership
  3. 03The product
  4. 04Evidence and progress
01 · WHY MERLIN WANTED TO BUILD IT

Not every venture starts with commercial proof. This one started with product conviction. Enthusiasm is not commercial validation: the commercial questions are being worked through as the venture develops.

IN PREPARATION

Market evidence, audience access and the commercial model, once approved for publication.

02 · THE PARTNERSHIP

IN PREPARATION

Partner responsibilities and the division of work approved for publication.

03 · THE PRODUCT

A premium 3D mobile board game for iOS and Android with a shared table mode: one device becomes the communal board, each player's phone a private controller. A playable build exists now: solo against the AI, pass and play, private online, or table mode.

IN PREPARATION

Final app designs and store media, once selected for publication.

A Ludoo match in play, with pieces on the board, a thrown die and the AI characters talking
The playable build: a solo match against three AI characters, who comment on how the table is going.
04 · EVIDENCE AND PROGRESS

In production. No public case study yet. This dossier grows as the product does.

IN PREPARATION

Publishable progress notes are being prepared.

Bring something worth building

No huge audience required. Enough product or market potential to merit serious evaluation is the bar.

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