MERLIN STUDIO
VENTURES · EVIDENCE DOSSIERS

The model, already in practice.

These are Merlin ventures, not commissioned projects. Each answers one question: why did Merlin say yes?

VENTURES IN PRACTICE

Why Merlin said yes.

The scaffolds.design homepage: your AI builds it, Scaffolds is what remembers whyScaffolds

Scaffolds

Product structure, made workable

Born from repeated exposure to a workflow problem.

WHY MERLIN SAID YES →

The MyEasyTherapy homepage: a softer way to hold a powerful lifeMyEasyTherapy

MyEasyTherapy

Therapy, made accessible

Commercial proof: an established model with real audience and distribution.

WHY MERLIN SAID YES →

A Ludoo match in play: the board, a thrown die and the AI characters talkingLudoo

Ludoo

A game worth building on

Product conviction: a game too compelling not to build on.

WHY MERLIN SAID YES →

1 / 3
HOW VENTURES BEGIN

With commercial proof

Evidence already in place: an established model, existing demand, a real route to customers. MyEasyTherapy sits here.

With product conviction

Merlin sees enough potential to pursue it: an early concept first, then the right market-side partner. Ludoo began this way.

1 / 2

The shared principle: Merlin helps create the business, not just the build.

START HERE

Start with the opportunity, not a pitch.

Describe it in ordinary language. The evaluator works through it with you.

Start a venture

Something worth building does not always need to become a venture.

Merlin takes on a small number of commissioned products, websites and digital experiences where the problem, product or ambition makes the work worth getting involved in.

Commission a project →