INSIGHTS · 19 PIECES

Thinking you can use.

Writing on intelligent websites, AI interfaces, product strategy and design. Short versions appear on LinkedIn; the full pieces live here. The aim is never to publish an idea. It's to demonstrate it.

Building a Living Newsfeed for the Age of Automation

A reflection on curation, intelligence, and the evolution of digital authority. An experiment in how far automation can go before it begins to resemble discernment.

automation
newsfeed
AI
curation
SEO

3 Nov 20255 min read

A Marketer's Guide to Answer Engine Optimization (AEO)

The world of search is undergoing a seismic shift. With the rise of Large Language Models (LLMs) like ChatGPT and Gemini, the game has a new objective: not just to be on the list, but to be the source of the answer itself.

AEO
SEO
marketing
AI
LLM

30 Sept 20256 min read

Project Management in the Age of AI: Why Sprints and Rapid Prototyping Are Winning

For decades, project management has been weighed down by heavyweight methodologies. In the age of AI, the fastest cycle of making and remaking isn't a nice-to-have methodology. It's the only one that survives.

project-management
ai
agile
sprints
rapid-prototyping

24 Sept 20252 min read

Digital Clarity: Quick Wins SMEs Can Action Today (With AI Prompts You Can Copy and Paste)

Practical digital improvements for small and medium enterprises, with ready-to-use AI prompts for immediate implementation.

AI
SME
Digital Strategy
SEO
Analytics

11 Sept 20254 min read

Why Your Website Needs to Think: Embracing AI Overviews and AI Mode

Web browsing is no longer a linear journey through menus and links. Today's users expect instant, context-aware answers the moment they ask a question. Google's AI Overviews and its experimental AI Mode are accelerating that shift, and they're changing how we must design every website.

AI
web design
UX
Google
search

1 Aug 20253 min read

Orchestrating Intelligence: The New Art of Software Engineering

Software engineering today is less about writing lines of code and more about orchestrating intelligence to solve human problems. In an era when the distinction between human intuition and machine learning grows ever more subtle, true mastery lies not in language syntax but in our capacity to envision how AI can transform lives.

ai
software-engineering
automation
innovation
future-of-work

5 Jul 20253 min read